Written by: Paul Hassing, Founder & Senior Writer, The Feisty Empire
Blog me, Amadeus!
Blogging beats SEO. Search engine optimisation (SEO) can improve your website traffic. But each time Google changes its ‘secret recipe’ (algorithms), you may lose benefits. Content which solves customer problems is emerging as a cheaper, more reliable alternative to SEO. And the best way to create such content is blogging.
Free blogging resource
I’ve spent years getting a grip on blogging. By writing a blog to help you write a blog to help your clients, I believe we’ll all live long and prosper. Below is a sample post from my blog: Practical Social Media Tips. See what you reckon.
Your emails are blog posts
Many of my clients understand that they need to blog. Yet they’re thwarted by two mind blocks:
- What will I write about?
- How will I find the time?
What they don’t realise is that their blog posts may already be written – in their emails! Let’s say you make uber-hi-tech vacuum cleaners. One day, a frantic customer asks how to extract a hamster from the hypohepozappofilter without damaging either. As a caring, conscientious manufacturer, you (or your tech person) take the time to write and send clear instructions to resolve this problem. Six months later, you’re about to clean out your email Sent Folder. DON’T TOUCH THAT FILE! Your hamster extraction email needs only a brief ‘top and tail’ edit to become a blog post.
And while this problem may not be common, anyone who does suffer it in future will be mighty grateful the answer is already online. They can search your blog and fix their issue, without the hassle and embarrassment of contacting you. And you don’t have to waste time considering the situation and writing the solution all over again. If you don’t keep an email Sent Folder, start today. If you do, cast your eye over it. I’ll bet London to a brick you and your staff have written heaps of content that’s begging to be posted on your blog. I’m not fond of the word ‘leverage’. But when it means wringing the last atom of utility from a piece of work you’ve already done by reusing it in elegant new ways, I’m a fan!
What did you think? Could this sort of thing help you get with the social media program? Times are changing. Fast. To keep in step with clients, you need to know the score. I warmly invite you to add your notes here.